It’s not always best to let things speak for themselves. Sometimes a helping hand can pay dividends in the long run.

• Websites (SEO aware)
• Brochures, catalogues, manuals & guides
• Exhibition and presentation material
• Adverts, leaflets and flyers

Regardless of what market sector your business is in, or what medium you are working on, all copywriting should be:

• Accurate
• Concise
• Easy to read
• Easy to understand

Every aspect of your marketing and sales material should be consistent. All websites should be easy to use and easy to read. You only have a few seconds to catch a potential customer’s attention. Too much business-specific jargon and a potential customer switches off and moves on. Too little information and they’ll probably look elsewhere. It’s the fine balance between the two that will maximise your potential for retaining the attention and sparking the interest of new customers.

First impressions count. Proofreading and editing copywriting is a job worth investing in. Any type of job is welcomed, from a single flyer to a complete manual, guide or website.

There is a surprising amount of badly written, grammatically poor literature out there. Nothing is more off-putting to a new or existing customer than reading copywriting with even one grammatical or spelling error. One simple thing you can do is to make sure that every aspect of your sales and marketing copy is easy to read and 100% accurate. It puts you above your competitors straight away.

Sometimes you’re too close to the business to see it clearly. Or time runs out and deadlines for print are pressing. A fresh pair of eyes can make a real difference and guarantee that everything is perfect before you present it to your customers.

Keeping your communication fresh is essential; whatever sector your business is in.

Employing a consultant to help build and grow your business doesn’t have to be an overwhelming and expensive task. Even having a helping hand coming up with a company tagline could be a hugely beneficial to ensure a new look, message or idea takes off.

Having said that, of course, a full consultancy job is more than welcome and can encompass as much or as little of your business as you wish to review.

As a consultant, help can be given in numerous areas regardless of market sector, for example:

• Corporate image and branding advice
• An honest critique of your product, customer service and delivery
• An overview of all your sales and marketing material including websites, brochures and manuals
• A look at your position in the market and how to implement fresh ideas
• How to expand and strengthen your position in the market in relation to your competitors

Getting help to reassess your language or identity every few years should be seen as an ongoing investment in your company rather than a costly extra.

Get branded for the right reasons.

The power of branding and good brand management cannot be underestimated.

Brand management advice can help you clarify what your organisation or business stands for and develop ways for you to communicate that effectively. This could be through language, graphic design, advertising, staff training and so on.

You can benefit enormously by creating a brand or updating your existing brand so that your company attributes are presented accurately.

• Is your branding consistent throughout your company?
• Are you missing branding opportunities?
• Does your brand help to generate associations in people’s minds that will benefit your business?
• Are you consistently clear about what you stand for?
• Does your branding reflect changes and development in your market sector?
• Does your branding reflect changes and development in your long-term business vision?
• Do you revisit your branding and marketing strategy to keep it fresh and competitive?

Having worked on joint projects with graphic designer Sarah Loveday of Dahlia Designs over the past 10 years, any aspect of your website, brochures, adverts, flyers can be designed and copywritten or just revamped and edited.

Full copywriting and design packages are available at competitive rates. We also offer a Start-up Business Package for any new business, guaranteeing consistency throughout your brand from the start. The Start-up Business Package incorporates everything your new business needs to get started:

• Company logo design
• Website
• Letterheading, compliment slips and business cards
• Sales and marketing brochures
• In-house manuals and guides (if applicable)